The Role of CRM in Delighting & Surprising Customers

Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the case for CRM in building loyalty through delightful customer experiences.

Source: http://www.clickz.com/clickz/column/2319159/the-role-of-crm-in-delighting-surprising-customers

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