martes, 18 de febrero de 2014
While marketing doesn't adhere to a strict set of universal laws like physics, it can and should be a rigorous, left-brained discipline. Marketing at its best can be tested and measured and with the right balance of accuracy and rigidity, marketing can be akin to science.
Today a free report “Authority Rules” was released to the public by Copyblogger’s founder, Brian Clark. It covers the 10 Rock Solid Elements of Effective Online Marketing – in an easy-to-understand manner. The report teaches you the importance of having a solid, reputable and authoritative online presence – how to build yours up and use [...]
B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing automation is changing that.
lunes, 17 de febrero de 2014
Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the case for CRM in building loyalty through delightful customer experiences.