Own Your Audience: The Other Side of Content Marketing

In the digital world, there is no distance between you and the customer. In his new book Audience, Jeff Rohrs asks you to think about your audience as "a push-button marketplace for you, a renewable source of revenue."

Source: http://www.clickz.com/clickz/column/2306765/own-your-audience-the-other-side-of-content-marketing

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