5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird

David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for today's marketers, especially in email copywriting.

Source: http://www.clickz.com/clickz/column/2318630/5-lessons-in-effective-copywriting-for-nurturing-emails-from-ogilvy-bird

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