A Physicist?s Approach to Marketing

While marketing doesn't adhere to a strict set of universal laws like physics, it can and should be a rigorous, left-brained discipline. Marketing at its best can be tested and measured and with the right balance of accuracy and rigidity, marketing can be akin to science.

Source: http://www.clickz.com/clickz/column/2308880/a-physicist-s-approach-to-marketing

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