Who I Am Is Less Important Than What I Do: Identifying the 'Right Data'

Modern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who will earn a market advantage.

Source: http://www.clickz.com/clickz/column/2283733/who-i-am-is-less-important-than-what-i-do-identifying-the-right-data

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