MapReduce and Marketing: Are Small Bits of Big Data Meaningful?

Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, and use those to create an ominichannel view of the customer.

Source: http://www.clickz.com/clickz/column/2258405/mapreduce-and-marketing-are-small-bits-of-big-data-meaningful

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