Sell Marketing Spend to Your CEO with Marketing Automation & Aligned Goals

Each step in the full marketing funnel tells a story with a set of data behind it. Become more effective at selling your spend to your CEO with these tips from columnist Christian Nahas.

Source: http://www.clickz.com/clickz/column/2304488/sell-marketing-spend-to-your-ceo-with-marketing-automation-aligned-goals

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