3-2-1 Nurturing Technique for Lead Generation

It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help marketers quickly and easily identify a buyer's stage when that information is otherwise unknown.

Source: http://www.clickz.com/clickz/column/2317170/3-2-1-nurturing-technique-for-lead-generation

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Marketing Automation Becoming More Human?

Just as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing and sales more personal.

Source: http://www.clickz.com/clickz/column/2325860/marketing-automation-becoming-more-human

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B2B Marketers: Combat the Cheap Email Effect with Triggered Communications

Thanks in large part to social and the vast array of content that marketers produce today, email is going through a renaissance. Gone are the days where batch and blast represents the primary communication medium.

Source: http://www.clickz.com/clickz/column/2317774/b2b-marketers-combat-the-cheap-email-effect-with-triggered-communications

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Quit Quitting in 2010

This morning, I pondered a noticeable trend among marketers in 2009 – so many people who started on the road to working online quit. What makes people quit things that they start? Some reasons people continually quit are: feelings of being overwhelmed, fear of failure, feelings of confusion, being easily distracted, lack of resources or [...]

Source: http://honestholly.com/quit-quitting-in-2010/

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5 Myths (and Truths) About Big Data

Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data and what it can do for marketers.

Source: http://www.clickz.com/clickz/column/2294478/5-myths-and-truths-about-big-data

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Marketing Automation Lessons from Netflix

Automation allows for the creation of a multi-faceted, and much more real, consumer profile. There's a lot the marketing automation space can learn from Netflix.

Source: http://www.clickz.com/clickz/column/2323492/marketing-automation-lessons-from-netflix

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5 Myths (and Truths) About Big Data

Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data and what it can do for marketers.

Source: http://www.clickz.com/clickz/column/2294478/5-myths-and-truths-about-big-data

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