Cold calling is not dead. It is hanging on, undead, ready to suck the life out of the caller and precious time from the unsuspecting soul that picks up. Marketing automation is ushering in the twilight era for cold calling.
Source: http://www.clickz.com/clickz/column/2309876/marketing-automation-sounds-the-death-knell-for-cold-calling
Google & Money Dollars & Marketing
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