To Prove Its Value, Put Big Data to Work Across the Business

At the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype and not enough value for marketers.

Source: http://www.clickz.com/clickz/column/2319160/to-prove-its-value-put-big-data-to-work-across-the-business

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